One of the easiest and possibly very productive business activities is forum marketing. No matter what niche you're in, you can do this type of marketing. Just remember that some niches will have more than other forums devoted to them-though most will have a few high traffic forums to choose from.
Some business owners also prefer to skip this option in pursuit of other 'high value' methods of marketing. However, it can help you meet many of your goals as an Internet marketer.
Most forum members act according to their personality. Some are more aggressive and outspoken and others are shy and reserved. So just be yourself and let people see your real personality unless it's highly offensive. If you're more reserved and unsure, then just observe the forum until you become comfortable enough to contribute. This is what is known as lurking and many people do it until they feel comfortable enough to contribute to the forum. Making a first post can seem little scary in the beginning. Once you settle into it, then simply start replying in threads and always be courteous and offer value. There are plenty of rules in forum marketing, but the first one is to provide good information. This will provide valuable info to someone who really needs it. People might not like you for many reasons. It could be because you are too much of an authority in a certain niche. Basically, everything depends on how you make yourself look in the forums. Sure, you might know what you are talking about, but you have to be cautious about your reputation. If other form members are not that receptive towards you, then it will not be too good for you. The amount of wisdom that you have will not matter if others do not see you in a good light.
Before you join a forum, there are some things you need to understand about them, two of which include business and nonbusiness related types and actions. Naturally you want to be able to engage in some kind of marketing otherwise it's pointless to join. For marketing purposes, you have to discover as much as you can about the forums before you join them. It's just that there's a lot more than can be mentioned here. There is no rocket science involved, but there are very specific and unique guidelines to follow. You can help or hinder your results navigate to this site with forum marketing depending on various factors. So it's good to be prepared before entering this space just like you would learn and prepare for other marketing methods.
So compare social marketing to forum marketing. And it is easy to see that forum marketing is just another type of social marketing. They are both based upon relationship marketing and you should become very familiar with it.